![]() ![]() It should never read like an advertorial. ![]() So leave direct, self-centered promotion out of your press release. Why should anyone care? And why should they care right now? 2. Is it seasonally tied to something current (holidays, seasonal activities currently trending, etc.)? Again, use that in your press release. Your press release is one tool you can use to convince them to care.ĭoes your book touch on a topic in the news lately? Mention that in your press release. Otherwise, nobody cares that you wrote a book. Not unless you're already a household name. And no, launching a book, on its own, is not newsworthy. Here are some tips and things to remember when writing your book launch press release: 1. And if you learn how to use them correctly, and are willing to put the work in, they can still be effective tools in your author PR arsenal. In some circles they've become synonymous with "spam."īut thankfully the press release isn't dead. They're usually the ones who have used them wrong for years. I see ignorant bloggers claiming "the press release is dead" all the time. If there's one public relations tool that authors (and just about everyone else for that matter) gets wrong, it's the press release. ![]()
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